Lo, Yu-Tsen is a Master’s student at the Institute of Creative Industries Design, National Cheng Kung University (NCKU) in Taiwan. With a professional background in graphic design, she focuses on bridging cultural insights with branding and visual communication. Her experience in marketing and design has shaped her interest in how aesthetics influences human behavior and brand identity. She is committed to creating human-centric solutions that are both culturally meaningful and visually impactful.